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One Simple Strategy to Organize your Online Business Busines
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MessaggioInviato: 17 Gen 2020 06:23:07    Oggetto:  One Simple Strategy to Organize your Online Business Busines
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One Simple Strategy to Organize your Online Business Business Articles | September 29
, 2005

Recently a survey showed that most online businesses are not organized. In fact many organizations throw up an expensive web site using all the latest "bells and whistles" only to find it a generally unsatisfying experience.


Apart from the technical vs. sales and marketing issues of the web site itself many organizations...read more



Recently a survey showed that most online businesses are not organized. In fact many organizations throw up an expensive web site using all the latest "bells and whistles" only to find it a generally unsatisfying experience.


Apart from the technical vs. sales and marketing issues of the web site itself many organizations both in terms of appropriate organizational behaviors as well as of effective organizational designs has been sadly neglected by many established retailers.


You may have a business site with dedicated staff and webmaster, yet it is poorly integrated within your parent organization and tasked with ill defined roles. A simple question needs to be asked. Do you have a central internet group (CIG) directed by a chief Web officer and composed of dedicated staff for each business function?


If not then depending upon your organizations size and abilities you need to implement a CIG or outsource those functions. Typically
, many conventional retailers have acquired organizational habits that are not well aligned to the needs of eCommerce. It should be noted that four undesirable traits or behaviors found in many organizations must be guarded against.


You might find that increasing complexity in your company has resulted in inflexibility and slow decision making processes. There is also a tendency towards internal conflict and stratification as well as a leadership that would tend to emphasize capital investment as a solution to all problems.


The movement towards centralized control, which characterizes a typical consumer goods business
, will carry with it limited coordination among your departments and divisions resulting in a weakened sense of market trends and increased dissatisfaction. These features are in direct conflict with what you should know about the cultural characteristics of pure successful e-businesses. An e-business is predominantly a flat organization with quick decision making where risk taking is encouraged and failure is merely education. Employees tend to work long hours at the office by choice and are very self disciplined. Typically such companies use guiding principles rather than procedures and tend to lead by example. When these two types of cultural environment are brought together, unexpected and perhaps dysfunctional behaviors must be expected to emerge. Given the cultural and organizational differences between "new" and "old" economy businesses
, the way in which you as an established retailer should set up and manage Internet operations is therefore extremely important. One factor to consider is that small businesses are more flexible organizationally. You should consider that e-commerce has provided greater "e-quality" for smaller businesses in relation to their larger competitors. You will need an increased willingness to seek appropriate alliances and partnerships, plus consider organizational designs
, company spin-offs, etc.
, that will provide convergence to the integrated business model required to overcome these mismatches in culture and outlook. The many advantages derived from the Internet must be exploited both within and between existing sectors of your bricks and mortar business. With the ways in which networked organizations are evolving, it should be realized that only those retaining an Internet culture in a parallel or centralized Internet group (CIG) style of operation closely identified with the eCommerce aspects of a business's overall objectives will be successful.

Article Tags: Many Organizations


The Blackberry 9900 Bold Touch Offers Some Superb Facilities Technology Articles | July 29
, 2011
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? ?The Blackberry 9900 Bold Touch is the most impressive handset that RIM have ever produced. ?The phone sports much of the functionality that has made the brand so popular whilst the design has been given an update to bring the phone much more inline with some of the more stylish phones that are currently available. ?With its powerful processor and improved operating system the phone looks to compete directly with some of the excellent smartphones currently available. ?Lets take a look at some of the superb features that are offered on this new handset.?The updated operating system is one of the major plus points with the Bold Touch. ?The new OS now intergrates Blackberry Maps which makes the device an excellent satellite navigation system which is sure to appeal to the typical business user that this brand has traditionally attracted. ?These maps enable immeadiate access to location based services which allow you see which sites and ammenities are close to your current location. ?The phone also can give you step by step directions on how to find the destination that you are travelling to. ?Your favourite locations can be bookmarked enabling you to easily access them at a later date and maps are easy to navigate with zoom facilities incorporated to help you to precisely view the information that you need.?One of the major attractions of the Bla.
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